Understanding the Boston Consulting Group (BCG) Matrix: A Strategic Analysis Tool Introduction: The Boston Consulting Group (BCG) Matrix is a strategic management tool developed by the Boston Consulting Group in the 1970s to help organizations analyze their business portfolio and make informed decisions about resource allocation. This matrix categorizes a company's products or services into four quadrants based on their market growth rate and relative market share. In this article, we will delve into the components of the BCG Matrix and provide an example from the industry to illustrate its application. Components of the BCG Matrix: The BCG Matrix consists of four quadrants, each representing a different strategic category: Stars: Stars represent products or services with high market share in a rapidly growing market. These products require significant investment to maintain their competitive position and sustain growth. As the market matures, stars have the potential to become