Scope of Marketing The scope of marketing management encompasses a wide range of activities and functions aimed at creating, communicating, delivering, and exchanging value with customers. It plays a central role in driving business success by aligning organizational objectives with customer needs and market opportunities. Here's an exploration of the scope of marketing management, covering its key components and functions: Product Development: Marketing management plays a crucial role in product development by identifying market needs, conducting market research, and conceptualizing new products or services that meet customer demands. Marketers work closely with product development teams to define product features, specifications, and positioning strategies that differentiate the offering from competitors and appeal to target audiences. Pricing Strategy: Pricing is a fundamental element of marketing management, as it directly impacts profitability, market positioning, and custo