Prof.(Dr.) Arun Bhatia

Unveiling the Power of Product Development and Innovation in Marketing: A Comprehensive Exploration with Five Inspiring Examples This comprehensive guide provides an in-depth exploration of product development and innovation in marketing, covering fundamental principles, strategies, and real-world examples to inspire and educate readers on the power of innovation in driving business success. In the ever-evolving business landscape, product development, and innovation stand as pillars of success. From ideation to execution, businesses strive to create products and services that not only meet but exceed customer expectations. In this comprehensive guide, we will delve deep into the realm of product development and innovation in marketing, exploring the fundamental principles, strategies, and real-world examples that exemplify excellence in this domain. Part 1: Understanding Product Development and Innovation 1.1 What is Product Development? Definition and Concept: Product development i...

Understanding the Difference Between Marketing Strategy and Tactics: Achieving Alignment for Success In the realm of marketing, two terms often used interchangeably are s trategy and tactics. While they are closely related, they serve distinct purposes and play different roles in achieving marketing objectives. In this blog post, we delve into the differentiation between marketing strategy and tactics, emphasizing the importance of aligning tactics with strategic goals to drive business success. src="https://blogger.googleusercontent.com/img/a/AVvXsEgHmzGk7OnpQ0_VBM_dwP6Md9LjOiPtIFSw_EW2ODY3jSQoZ1LrqKN6l5Q3GZUkJLhXcivvipzkDnBry9BSax4Uxb34N2OIGdO_zlrsW_q-jMCMHBdvM54Jyc-SWR4d-JqId8Njxcw3JyEpoKSoxQV8zgR4ebOau2z5QcUaex3u15vEsScekbg4PFua754=w640-h440" title="Marketing Strategy vs Tactics" width="640" /> Marketing Strategy: Building the Foundation for Success At its core, a marketing strategy encompasses long-term plans and overarching approaches aimed at ...