Prof.(Dr.) Arun Bhatia

Unveiling the Power of Product Development and Innovation in Marketing: A Comprehensive Exploration with Five Inspiring Examples This comprehensive guide provides an in-depth exploration of product development and innovation in marketing, covering fundamental principles, strategies, and real-world examples to inspire and educate readers on the power of innovation in driving business success. In the ever-evolving business landscape, product development, and innovation stand as pillars of success. From ideation to execution, businesses strive to create products and services that not only meet but exceed customer expectations. In this comprehensive guide, we will delve deep into the realm of product development and innovation in marketing, exploring the fundamental principles, strategies, and real-world examples that exemplify excellence in this domain. Part 1: Understanding Product Development and Innovation 1.1 What is Product Development? Definition and Concept: Product development i...

Evolving Marketing Orientations: From Product-Centric to Customer- Centric Strategies In the realm of marketing, businesses have long grappled with the question of how best to approach the market and satisfy consumer needs. Over time, various marketing orientations have emerged, each reflecting a different mindset and set of priorities. In this blog post, we explore the different marketing orientations, from traditional product and sales-centric approaches to the contemporary emphasis on customer-centric strategies, and discuss the importance of meeting customer needs and wants in driving business success. Product Orientation src="https://blogger.googleusercontent.com/img/a/AVvXsEhyUu3bvViOp2hevFTnkNMvq-AgS61lkiGcElI8TyO_8PQ4ZlG9PjnAvOTxwpFv2EriXJw0I1zlVtpLXyqJdHvp-1rlf_ZJxs-IpzFjtTLSEj57JyJF0VbLl9paHqrL5eUBqkS2sMMpQSSqgbYvW217a4wdwJF-pt9z3TKTgtpkUYuU53GMKR2aJhJx8W0=w640-h438" title="Production Concept" width="640" /> Historically, many businesses o...