Four case studies and examples that illustrate key concepts and principles in marketing management, showcasing successful strategies and campaigns across various industries: 1. Nike: Just Do It Campaign src="https://i.pinimg.com/originals/37/cd/50/37cd50411cf3533071efd7059080638d.jpg" width="512" /> Key Concept Illustrated: Brand Positioning and Emotional Branding Case Study: Nike's "Just Do It" campaign is one of the most iconic and enduring marketing campaigns in history. Launched in 1988, the campaign aimed to inspire athletes of all levels to push their limits and overcome obstacles. Through powerful storytelling and emotionally resonant messaging, Nike positioned itself as a brand synonymous with determination, perseverance, and achievement. Impact: The "Just Do It" campaign not only solidified Nike's position as a leading athletic apparel brand but also transcended the sports industry to become a cultural phenomenon. By tapp