Prof.(Dr.) Arun Bhatia

  1. Brand Management: Not Just a Laughing Matter! Oh, brand management. It's like that spinach stuck in your teeth during a first date; it might not be all you talk about, but boy does it make an impression if it's not handled right. In the ever-swirling martini glass of marketing chaos, keeping your brand's bow tie straight is both art and science. 2. The Chuckle-Inducing Challenges of Brand Consistency Ever tried herding cats? Well, maintaining brand consistency across multiple platforms is kinda like that, but with more emails and fewer whiskers. In one corner, you've got social media screaming for trendy memes, while the website in another corner demands sophisticated charm. Getting them to shake hands without spilling the company's secret sauce is a stunt worthy of a standing ovation—or at least a decent round of applause. Let's face it: Trend-chasing can lead to identity crises. One day your brand is the dignified James Bond of its niche; the next, it...

  1. Crafting a Symphony in Brand Management: Composing the Future of Marketing Brand management—the art of crafting and nurturing a brand’s image, reputation, and promise—resonates profoundly with marketing professionals. It's like conducting an orchestra, where every note must harmonize to create an unforgettable melody that captivates the audience. In the digital age, this symphony has grown complex, with more instruments (channels) and compositions (content) than ever before. 2. The Overture: Understanding the Essence of Brand Management The journey of brand management begins with a deep understanding of its core components. A robust brand strategy acts as the cornerstone, integrating market analysis, brand positioning, and the unique storytelling that connects emotionally with consumers. This is your overture—the initial sound that sets the tone for audience engagement, loyalty, and advocacy. a. Maintaining Harmony:  Just as an orchestra requires each instrument to be tun...

 Shakuni Neeti Many of us have Shakuni Mama in our lives(Personal and yes, certainly in Profession). We are surrounded by such Mamas or Mamis specially in the professional front. We Deal with them almost daily, sometimes those are our colleagues, and many a times are our superiors. They all have one Duryodhan in their life whom they like to give favors and treat others like Pandavas. Isn't that true? Look around yourself, you surely would find them. Then there is Ganga Putra Bhishma who despite being in power is helpless and watches the injustice being done. There is one Dhritrashtra who keeps his eyes closed.  How are we dealing with them? Do we follow Shakuni Neeti? I bet, many a times, Yes. Look at the Politics front, its a Kurukshetra, a war between right and wrong, a war between Pandavas and Kauravas.  Background Shakuni, a prominent character in the Mahabharata, is often remembered as a master strategist who used his cunning and manipulative tactics to influence eve...

  Dominating the Market: Destroying the Competition With Positioning Strategy Introduction: In today's fiercely competitive business landscape, simply having a great product or service is not enough to guarantee success. Companies must effectively differentiate themselves from competitors and carve out a unique position in the minds of consumers. This is where positioning strategy comes into play. By strategically positioning their offerings, companies can effectively destroy the competition and establish themselves as leaders in their respective industries. Understanding Positioning Strategy: Positioning strategy is the process of creating a distinct image and identity for a product or service in the minds of consumers relative to competitors. It involves identifying and communicating unique attributes or benefits that set the offering apart from others in the market. Effective positioning strategy resonates with target customers, addressing their needs and preferences in a way t...

  Understanding the General Electric (GE) Model: A Strategic Analysis Framework Introduction: The General Electric (GE) Model, also known as the GE-McKinsey Matrix or GE Nine Cell, is a strategic planning tool used to evaluate business units within a diversified company. Developed by McKinsey & Company in collaboration with General Electric, this model helps organizations assess the performance of their various business units and allocate resources effectively. In this blog post, we will explore the components of the GE Model and provide an industry example to illustrate its application. Components of the GE Model: The GE Model assesses business units based on two key dimensions: market attractiveness and business unit strength. Each dimension is further divided into several factors for evaluation. Market Attractiveness: Market Size: The size of the market segment and its growth potential. Market Growth Rate: The rate at which the market is expanding. Market Profitabilit...