Prof.(Dr.) Arun Bhatia

In today's competitive business landscape, the way companies interact with consumers has evolved dramatically. Traditional marketing methods, such as television commercials, print ads, and direct mail, while still relevant, are increasingly supplemented—or even overshadowed—by innovative techniques designed to capture consumer attention in more subtle, often indirect ways. This shift has been driven by several factors, including the rise of digital media, changing consumer behaviors, and an increasing skepticism towards overt advertising. What is Shadow Marketing? Shadow marketing can manifest in various forms, including: Influencer Collaborations : Brands might collaborate with influencers to promote a product or service through lifestyle content, making it appear as a genuine recommendation rather than a paid advertisement. User-Generated Content (UGC) : Companies encourage consumers to create content featuring their products, which fosters community engagement and authenticity w...

In a world that often prioritizes productivity, efficiency, and outward success , the pursuit of emotional freedom can feel like a radical act. We are bombarded with messages that urge us to suppress our feelings, to put on a brave face, and to always be in control. However, this constant masking of our true selves comes at a great cost - the loss of our authentic connection to ourselves and others. Emotional freedom is not about being devoid of emotions or immune to life's challenges. It is about reclaiming the right to feel, to express, and to navigate the full spectrum of our inner experiences with intention and self-compassion. It is about reclaiming the power to shape our own narratives, to honor our needs, and to live in alignment with our deepest values. In this article, we will explore the transformative journey of reclaiming emotional freedom, delving into the barriers we often face, the practices that can guide us, and the profound benefits that await us when we embrace ...